Elaine Parr (IBM) joins the Advisory Board

Published on September 15, 2026

We’re delighted to welcome Elaine Parr, Senior Partner, Consumer Products and Retail industries leader EMEA at IBM, to the LEAD Network Advisory Board.

Elaine brings extensive experience working with some of the world’s leading Consumer Products, Retail, Luxury and Fashion brands, with particular expertise in transformation, AI and technology-enabled growth. Known as The CPG Geek™, she is also recognised as an NRF Retail Voice, RETHINK Retail Top Expert and LinkedIn Top Voice.

“I have been part of LEAD Network for nearly 15 years, so joining the Advisory Board feels very special. I have seen first-hand what this community can do for women across the Consumer Products and Retail industry,” Elaine said.

“I am incredibly proud to sponsor brilliant women across our industry. At home, I also have a 17-year-old daughter—‘The Firecracker’—who has very definite ideas about the world she expects to enter. That makes me care deeply about what comes next. I look forward to helping LEAD Network shape that future, particularly as technology creates new opportunities for women across our industry.”

A long-standing advocate for gender parity and women in STEM, Elaine is passionate about sponsoring and developing women talent across our industry.

IBM is a long-standing LEAD Network partner, actively supporting our work to advance women and build a more inclusive Consumer Products and Retail industry. Elaine’s appointment further strengthens that partnership and brings valuable industry, technology and leadership expertise to our Advisory Board.

The LEAD Network Europe Advisory Board brings together industry leaders committed to advancing inclusion and diversity across retail and consumer goods. To learn more, visit: https://theleadnetwork.net/leadership-team/